Success Stories

Client names are intentionally withheld.
We share the work, the decisions, and the outcomes, without exposing confidential details.

These are two recent examples of what happens when strategy, execution, tracking, and team alignment finally move in the same direction.

Snapshot

• Business: Premium online course (ed-tech)

• Situation: Profit loss for 6+ months in 2024

• Core issue: Misaligned audience & misleading “good” metrics

The business’ condition

On the weekly report, things looked fine because a mega influencer partnership drove registrations, digital ads brought in leads at a low CPL (cost per leads), but the business was bleeding.

For over 6 months in 2024, the company experienced tens of thousands SGD in profit loss. Not because influencer marketing or ads “don’t work”, but because the execution was attracting the wrong people.

The hidden leak

• The influencer’s audience had volume, but not purchasing power.

• Live event registrations were high, but it was a false positive signal. There was attention, not buyer intent.

• Organic content was written for people who were already considering the offer, but the audience coming in was still at the very start of the funnel.

• These leaks caused low CPL, high activity, minus profit.

What we changed

1. We stopped the costly influencer ads (and cut off the biggest source of low-quality leads).

2. We rebuilt the messaging to match the desired audience, not the loudest audience.

3. We shifted content to meet the market where they were, assuming “beginner” as the default context.

4. We tightened tracking and decision signals, so the team stopped optimizing for vanity conversions.

5. We protected margin, including reducing team size where output didn’t match cost.

The outcome

• A single new content direction drove 4.33M organic reach and 14K followers in 2025.

• The business started generating profit again in Q2 2025.

From 6 Months of Losses to Profit Again

Success Story 01

Snapshot

• Business: B2C retail (wellness services)

• Situation: Couldn’t exceed 200 sales/month, organic growth was slow

• Core issue: Conversion & tracking gaps across the whole funnel

The business’ condition

When we joined in 2025, the business’ sales were stuck with under 200 units a month. Organic content existed, but growth felt heavy and the paid efforts were inconsistent because the attribution wasn’t clear.

What we fixed (end-to-end)

1. Landing pages: rewrote and rebuilt key pages so the offer was easier to understand and faster to buy.

2. Checkout & payment flow: improved the payment gateway setup and created different payment links per channel, so attribution became visible.

3. Meta Pixel & purchase tracking: implemented proper tracking that connected ads to actual purchases, not just clicks.

4. Paid creative: produced ads that hit real audience pain points, not generic claims.

5. Organic growth: strengthened social content strategy so it worked with the paid funnel, not separately.

6. Lead magnets: built a stronger TOFU engine using a free webinar & quiz, so demand didn’t rely on “posting harder.”

The outcome

For the first time, the business surpassed its revenue target and finally broke past 200 monthly unit sales in December 2025.

Success Story 02

Breaking the “Stuck Under 200 Sales” Ceiling